Public Relations

When we read, hear or watch people being ‘thrown’ by the most predictable questions, or caught out by the most classic journalistic tricks, we wonder why they allowed themselves to be put in that position without training.

Your organisation will benefit from Public Relations if:

  • It is using or planning to use the media – including the trade press – to build brand awareness
  • It finds product coverage of launches or annual results misses the point or fails to mention key business developments
  • It has just one spokesperson equipped to talk to journalists who is not always available
  • It has contentious issues that you need to talk to the media about in a disciplined and carefully controlled way
  • It need a PR Firm to come up with opportunities to talk to the press, radio or TV.